M&S
Placement
Within the Marks & Spencer Womenswear Marketing Department in Paddington, London, I gained insight into the planning and delivery of large-scale retail campaigns.
Working within a fast-paced commercial environment, I observed how branding, campaign coordination and customer communication are managed across both digital and in-store touchpoints.
Key Areas Of Experience
• Womenswear campaign planning
• Retail marketing strategy
• Brand communication
• Trend and competitor research
• Cross-team collaboration
• In-store and digital customer touchpoints
What I Learnt
This placement strengthened my understanding of how major retail brands balance creativity with commercial objectives. Observing the pace and structure of the marketing department developed my awareness of campaign organisation, brand consistency and audience-focused communication within the fashion retail industry.