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Industry
Brief
Developed in response to a live adidas brief, this project explored how Gen Z consumer behaviour, digital culture and community-led marketing could shape a three-year brand strategy.
3 Year Plan Infographic
Strategic Insight
I became interested in how major brands maintain cultural relevance whilst continuing to engage younger audiences through community-led communication and digital experiences.
The project explored how strategic storytelling, consumer insight and long-term brand planning can strengthen emotional connection and sustained Gen Z engagement.
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