Digital

Marketing

UX Strategy
Generation Z Audience
Digital Concept
App Experience

Collaborative Digital Strategy

Developed as part of a collaborative digital concept project, this strategy explored how personalised digital experiences could strengthen community, engagement and long-term customer loyalty for Monzo.

See Prototype

Audience-Led Experience Design

Combining audience insight, UX thinking and campaign strategy, the concept focused on creating more emotionally engaging financial touchpoints tailored towards Gen Z users.