Community Led Branding
I became interested in how branding, environments and communication can influence how people feel within everyday urban life.
Common Ground was developed throughout my final-year dissertation project, exploring how vacant high-street spaces could be reimagined as accessible, community-led environments that encourage slower and more meaningful forms of connection.
Common
Ground
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Research into overstimulation, preventative wellbeing and third-place environments informed the development of Common Ground’s visual identity and spatial experience.
The project strengthened my confidence in strategic thinking, independent research and emotionally-led communication design.
Concept
Comms Planning
A Year 1 communications strategy structured through an adapted RACE framework, designed to normalise participation through soft visibility, community storytelling and low-pressure entry points.